Elevated General Goods

Live a Life Less Ordinary

An elevated, old-fashioned general store in the heart of Half Moon Bay’s Main Street, we bring fun, authentic and useful goods to our friends, neighbors and clients—buy it once, keep it forever.

— colleen henney, founder
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Discover Double rl

Ralph Lauren founded Double RL in the spirit of the Great American Westand post World War II era workwear. He created the line for his own personal apparel, and we couldn’t be more proud to be one of a handful of shops in the USA that offers it. Come check it out for yourself!

At Home

It’s crazy out there, and we believe much of one’s comfort, stability, peace of mind and love startsin the home. We’ve curated a down to earth, hand-crafted selection of goods with calm in mind.

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Atelier Tréma

Atelier Tréma was born in 2004 with Marie-Joël Turgeon, a graduate in visual and media arts at UQAM. Their collection evokes the horizon, and borrows the textures of ancient objects, found on the beach that have been worn by salt, wind and sun.

In the Apothecary

Body care, skin care, beard & shave, and everything in between. We have the best apothecaryin town, come check it out — our expert staff can help you set up an award-winning routine!

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Discover wonder valley

Founded in 2014 by Alison and Jay Carroll, Wonder Valley began with a love for California olive oil—before it hit the mainstream. What started with small-batch, extra virgin olive oil has grown into a cult-favorite skincare line, featuring a luxurious oil cleanser, nourishing body oil, restorative face serum, and hinoki-scented soap, all rooted in the power of the olive.